Sunday, August 24, 2008

Prada F/W08 Ad Campaign

The theme of this season's ads for a few major brands seems to be to feature supermodels -the real kind of supermodel from the 90's. Well, Prada got Linda Evangelista. OK, so I have to admit that I don't really know how to appreciate most supermodels' sort of beauty. I mean, yes, of course they are all gorgeous. But when they were at the top of their careers, I was too young to notice these things so I'm not exactly a fan of the whole supermodel movement. However, from the old photos I've seen of Linda Evangelista, I remember thinking she was the most gorgeous one out of the group, yet she doesn't look her usual gorgeous self in this ad campaign.
And ok, Sasha Pivovarova is admittedly one of my favourite models but I am not one of those fans who think she should get every Prada campaign until the end of time. Plus, the whole lace thing is so hard to pull off and frankly, sort of aiming for an older audience so a more traditional, mature model is probably more suitable. But seriously, Linda Evangelista does not exactly look tradiational to me here -her face looks weird. Maybe it's just whatever anti-aging treatment she's done and the mono shape of her lips.
But I suppose it's not a completely horrible campaign -the colour of the background and the shadows in the images are very cool.
How do you rate the F/W08 Prada ad campaign?
Image Credit: www.prada.com

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